In the midst of a flourishing career and numerous endorsements, Palestinian-Dutch supermodel Bella Hadid takes a fresh plunge into the beauty industry with her innovative skincare perfume brand, Orebella. Officially launching on May 2, 2024, Orebella isn’t just another addition to celebrity-founded beauty brands; it is a deeply personal project that embodies Bella’s passion for wellness, sustainable beauty, and heritage.
Inspiration Behind the Brand
Known for her natural, fresh-faced look, Bella has seamlessly transitioned into the beauty space with a brand that merges fragrance with skincare—a testament to her unique style and wellness-focused ethos. Her new line, Orebella, which means “golden beauty,” offers products that are as nurturing for the skin as they are enchanting to the olfactory senses.
Bella’s journey into the world of fragrance was born from her sensitivity to traditional perfumes that contain alcohol, which she found overpowering and physically discomforting. Turning her sensitivity into a creative outlet, Bella ventured into making her own scents, using essential oils and natural ingredients grown on her own farm. This personal journey of exploring aromatherapy and organic scent crafting is now encapsulated in Orebella.
Orebella Website
Unique Product Lineup
Orebella debuts with three distinct scents, each pioneering the ‘skinification’ of perfume. The perfumes are alcohol-free and feature a two-phase formula that combines a nourishing layer with a captivating scent blend:
Each fragrance is housed in a crystal-shaped bottle, a nod to Bella’s love for crystals, with caps in a raw gold shade inspired by her daily-worn rings. This packaging not only reflects the luxurious and thoughtful essence of the brand but also Bella’s personal style and commitment to aesthetics.
Orebella Website
Sustainability and Wellness at the Forefront
Orebella is more than just a fragrance line; it’s a wellness journey that promotes self-confidence and a healthy ritual. The formulas are clean, vegan, cruelty-free, and dermatologist-tested, suitable for sensitive skin. The brand’s commitment to sustainability is evident as it bans over 1,300 harmful ingredients and ensures all materials are responsibly sourced.
Orebella Website
Anticipating the Launch
As the launch date approaches, the anticipation builds not only among Bella’s fans but also among beauty enthusiasts and wellness advocates. Orebella promises to deliver an experience that transcends traditional beauty boundaries, offering a chance to indulge in scents that nurture both the skin and the soul.
Orebella Website
In her own words, Bella states, “I can’t wait for everyone to discover the world of Orebella. My main mission for any person who experiences Orebella is to feel connected to themselves.”
With such a heartfelt invitation, it’s clear that Orebella is more than a brand; it’s a personal journey shared with the world, rooted in authenticity and driven by a desire to enhance the everyday beauty rituals of individuals everywhere.
