The beauty mogul has just launched KYH, her fashion label with a new collaboration with Antonin Tron of Atlein. This synergy began two years back when Kylie wore one of the designer’s classic white ruched beach dresses for photos outside.
Now focusing on her own brand Jenner admits making chic, draped Atlein-like garments is hard for her now. The emphasis of this collection is on clean holiness of the form — the clothes are minimally sculptural, billowing tops and those dresses that are all in one styles with the Atlein style. Priced between $88 and $198, these are all set to be available for sale on September 26.
Since its founding last year Khy has quickly become well-known for providing high fashion styles at affordable prices. Jenner clearly intended to carry that philosophy forward.
Atlein has brought the jersey tops, ruched midi dresses, and a lot more which embody raw creations that have been made using Tron’s great skills. Some pieces are even taken straight out of Atlein’s archives to add a current twist to an older collection..
What can be rather confusing for those expecting minimalist shades in every collection, at least one color is bound to pay homage to antiquity. With colors like these, expect nothing more than beautiful autumns in California – gold yellows, cherry deep reds and some very deep blue and black.
As for her fashion choices, Jenner has already started to wear various items from the collection in her daily life.
Tron supports Jenner’s motto regarding the collection. “We wanted women to wear these pieces and feel the way Kylie felt the first time she put on one of our pieces,” he explains. “Fashion should make you feel like you are the best version of yourself.”
This is just one of many new and exciting designer partnerships Jenner has already established with Khy. Previous ones include puffers with Entire Studios and denim staples with Natasha Zinko. As Khy nears the one-year mark of its inception, Jenner promises that this is by no means the end.
As for Kylie, it’s evident that her adventures within the fashion terrain are finally commencing with her great appreciation for design and creativity. Stay vigilant as there’s still so much more that is in wait for Khy!